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Media Strategies

After you create a statement in SituationHub, you are responsible for sharing that statement with various stakeholders, such as the media, your employees, your customers, your communities, etc. In this section we will answer questions about dealing with the media.

Do I need to notify the media if I have a crisis situation?

There is no definitive rule as to whether you must or should notify the media when you have a crisis. There are several factors that you should consider: First, consider whether your crisis is know...
Am I required to do media interviews or call a news conference?

The decision to do a media interview or to call a news conference depends upon the severity of the event, the visibility of your event, and the number of people affected by your event. The beauty o...
Do I need to write one statement for the media and another statement for employees?

With SituationHub, one statement is designed to serve all audiences. This includes both media and employees. That same statement can be shared with customers, your community, and any other stakehol...
How do the media respond to SituationHub news releases?

Response from media to SituationHub-generated statements has been outstanding. In many cases, media copy and paste the statement directly to their websites. Why do the media love our statements? Be...
Will the media perceive that a SituationHub statement is a canned statement?

Media love SituationHub statements because they give them exactly what they want. The media want to know who, what, when, where, why, and how. The media don't want doublespeak, jargon, and corporat...