The first sentence in every SituationHub statement is called a preamble.
The sentence is strategically designed and created to:
- State the company's operational goals
- Acknowledge the company's current difficulty in meeting those goals
- Provide context to the event so you are not "taken out of context
- Convey empathy as needed
- Build a statement that can be repeated to re-emphasize context in a media interview
Each type of event in SituationHub has a unique preamble customized for the nature of the event and the type of company experiencing the event.
Watch this video to learn more.